For the first time in 23 years, McCormick named a Flavor of the Year: Vietnamese x Cajun. To launch it, we needed more than a reveal, we needed a redefinition.

With big ambitions and a lean budget, we tapped into food culture debates and the metaverse to build buzz, expand reach, and drive record-breaking success. The result? McCormick’s House of Flavor, a bold, playful virtual experience that asked just one question: Right? Wrong? Who cares. If it tastes good, go with the flavor flow.