Hello.

I’m a creative leader with 18+ years of experience building brands, guiding multidisciplinary teams, and developing integrated ideas across digital, social, audio, CRM, loyalty, retail, and customer experience. My background has been shaped by leading work for global brands, but the through line has always been the same: creating clear, ownable ideas that connect business priorities with customer needs.

At Grey, I have led creative strategy for brands including Volvo, Coca-Cola, Discover Network, Circle K, Essilor, and Henkel. My experience includes defining premium brand voice, launching global identity systems, building loyalty and retail platforms, creating first-party data activations, and partnering with marketing, product, CRM, and senior business leaders to ensure creative work supports both brand growth and measurable outcomes.

I bring an enterprise-minded approach to creative leadership, with strengths in brand systems, integrated campaigns, team development, customer experience, and cross-functional collaboration. I am especially effective in environments where creative is expected to shape the brand, influence strategy, and build consistency across channels rather than simply execute individual campaigns.