Discover Global Network
Brand Refresh
// Campaign, Brand Identity, Social, Display, Website, Video, Audio, Animation, Photography
Known mostly as a college credit card and massively outspent by competitors, Discover Global Network needed to reposition itself as a serious player in payments.
We started in 2021 by giving the brand a voice, a visual identity, and a global acceptance mark with sensory animation. Then we brought it to life—partnering with an award-winning photographer to create a 200+ image library used across business units.
With the foundation set, we launched DGN’s first-ever campaign for payment enablers, followed by four more focused on Prepaid, Fintech, Debit, and Transit.
Website
Extended the brand online, creating a modular web experience that made growth and updates effortless.
Social
Scaled the new brand voice and visuals across Reddit, Facebook, Instagram, and LinkedIn with targeted social content.
Display
Kept display clean and direct, leaning on motion to cut through clutter and draw the eye.
POS Animation
Brought the brandmark to life with a sensory mnemonic, an animation that greeted every transaction.
Photography
Captured a 200+ image library through shoots in London, Dallas, and Atlanta, fueling brand storytelling across markets.
