Known mostly as a college credit card and massively outspent by competitors, Discover Global Network needed to reposition itself as a serious player in payments.

We started in 2021 by giving the brand a voice, a visual identity, and a global acceptance mark with sensory animation. Then we brought it to life—partnering with an award-winning photographer to create a 200+ image library used across business units.

With the foundation set, we launched DGN’s first-ever campaign for payment enablers, followed by four more focused on Prepaid, Fintech, Debit, and Transit.