Essilor
Masterbrand Refresh
How do you establish Essilor as a master brand and connect its premium portfolio to a meaningful promise? By uniting function and feeling under one idea:
“So much of life is worth seeing. Enjoy the details.”
Through immersive POV imagery and custom product visuals, we created a visually rich, emotionally resonant experience that showcased the clarity, beauty, and premium performance Essilor delivers, proving that better sight truly leads to a better life.
We built Essilor’s first masterbrand campaign, giving its portfolio a unifying platform to live under and a promise to rally around.
Developed flexible templates that unified the portfolio while preserving each brand’s distinct identity.
Built a unified yet flexible photo library through a custom shoot designed to serve all brands.
![44_ADREENA_PORTRAIT_0110[1].jpg](https://images.squarespace-cdn.com/content/v1/63112243187d3517486f79e9/ef1bb894-b066-4531-a699-3f809a308504/44_ADREENA_PORTRAIT_0110%5B1%5D.jpg)
