Coca-Cola My Player
For generations, we’ve used personality types to better understand ourselves and each other. But while we know who we are in real life—do we know who we are online? In virtual worlds, we might be someone else entirely: bolder, wiser, stronger.
So we created a custom personality experience rooted in research from top psychological frameworks, reimagined through a gamer’s lens. With a Buzzfeed-style quiz powered by situational logic, players could discover their virtual identity—then see it brought to life as a custom Coca-Cola avatar. Designed in partnership with a gaming artist, the 12 unique avatars reflected a range of personalities and game genres—bridging who you are with how you play.
UI Design
We built a simple, swipe-friendly UI that mirrored the feel of a Buzzfeed quiz, personalized enough to feel unique, but streamlined enough to keep fans engaged without ever dropping off.
Custom Illustration
Inspired by the worlds of popular video games, we designed avatars that felt bold, expressive, and instantly recognizable, giving every fan a chance to see themselves as a true player in the Coke Studio universe.
