Coca-Cola My Player

For generations, we’ve used personality types to better understand ourselves and each other. But while we know who we are in real life—do we know who we are online? In virtual worlds, we might be someone else entirely: bolder, wiser, stronger.

So we created a custom personality experience rooted in research from top psychological frameworks, reimagined through a gamer’s lens. With a Buzzfeed-style quiz powered by situational logic, players could discover their virtual identity—then see it brought to life as a custom Coca-Cola avatar. Designed in partnership with a gaming artist, the 12 unique avatars reflected a range of personalities and game genres—bridging who you are with how you play.