A new era for Volvo deserved a launch people couldn’t miss.

We launched the all-new EX60 in New York City with an OOH takeover of the Oculus, extended the story across the subway during the US Open, and built an integrated campaign spanning social, digital and audio.

From one of the city’s most iconic spaces to screens and speakers everywhere, we turned one of Volvo’s most important launches into a presence people could see, hear and experience.