Brillo
Clean Out Loud Campaign

Brillo has been trusted for over 100 years—but for many, it’s “that steel wool pad my grandma used.”

To reintroduce the brand to modern-day clean freaks, we launched Clean Out Loud—a bold, color-saturated campaign celebrating the joy of cleaning. From national TV to digital and print, we reminded a new generation: if you love to clean, do it proudly—with Brillo.